Prıncıples Of Marketıng Deneme Sınavı Sorusu #819798

_____ is defines as a customer’s favourable attitude toward a specific brand.

Which of the following completes the sentence above?


Brand loyalty

Limited decision making

External resources

Impulse products

Evaluation of the decision


Yanıt Açıklaması:

Brand loyalty is defined as a customer’s favourable attitude toward a specific brand.

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