It is dividing the market into different geographical units, such as nations, regions, states, counties,
cities, or even neighborhoods.

It is offering different contents to different users based on the location of Internet users.

It is a process of combining several variables with geographic variables to identify better-defined smaller segments.

It is a set of buyers with common needs or characteristics that a company decides to serve.

It is a market-coverage strategy in which a firm targets several market segments and designs
separate offers for each.