Ordinal scales of measurement have the property of both classifying and magnitude. Subjects are categorized into different rank ordered groups. Each value on the ordinal scale has a unique meaning, and it has an ordered relationship to every other value on the scale. Suppose we want to measure customers’ preferences for five brands of chocolates, brands A, B, C, D, and E. We could ask each customer to rank order the five brands by assigning number 1 to the most preferred brand, number 2 to the next most preferred brand, and so on.