Statıstıcs I Deneme Sınavı Sorusu #821999
We ask each customer to rank order the three brands by assigning number 1 to the most preferred brand. Customers assigns Number 2 to the next most preferred brand and so on. Which scale is used in this study?
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Interval scale |
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Ratio scale |
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Ordinal scale |
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Nominal scale |
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Quantitative scale |
Yanıt Açıklaması:
Ordinal scales of measurement have the property of both classifying and magnitude. Subjects are categorized into different rank ordered groups. Each value on the ordinal scale has a unique meaning, and it has an ordered relationship to every other value on the scale.
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