Busıness Informatıon Systems (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the below is NOT one of the shortcomings of the use of external data sources with decision-making purposes?
- 2
Which one below does not take place in Management process?
- 3
Which of the following is one of the internal information sources?
- 4
What type of information is "information that is provided on a periodic basis from periodic reports. Market or customer shares, advertisement watch rates, product or service ratings, price fluctuations, exchange rates, customer complaints on product basis are some examples of this kind of information that managers receive on a weekly, monthly, quarterly or annual basis."?
- 5
- Collect data
- Make the decision
- Define the problem
- Analyse the data
- Develop the research plan
What is correct order of steps in marketing research progress?
- 6
I-Coordination
II-Organization
III-Planning
IV-Control and evaluation
V-Implementation- Execution
Which of the below is the correct order of the management process?
- 7
Which of the below is an example of recurrent information?
- 8
What is Big Data?
- 9
What is the type of information that is provided on a periodic basis from periodic reports?
- 10
Radio-frequency identification (RFID) is related to which one of the following?
- 11
Which one of the following is not a step of marketing research?
- 12
Which of the following order shows the steps of effective marketing research?
- 13Every company keeps a record of its total sales over specific periods e.g. daily, weekly, monthly. Sales volume over time is the quantity or number of goods or services sold in a specific time period. Such information enables seasonal variations to be identified, and inflation cost adjustments can be taken into consideration.
What type of data source for marketing information system is explained above? - 14
Which of the following is not a main requirement of big data?
- 15
What is the first step in Marketing Research Process?
- 16
Which kind of market research aims to validate a theory?
- 17
The measurement scales are decided at which step of marketing research?
- 18
On-line analytical processing (OLAP) is related to which one of the following?
- 19
What type of information is "This includes past data on the effects of advertising campaigns, sponsorships, direct mail programmes or exhibitions, levels of investments on marketing communications and the effect on sales of increases or decreases. Such information can act as a guide to the likely effectiveness of future communication investment plans"?
- 20
Which car brand has the technology that tweets empty parking spaces to other same brand cars?