Deneme Sınavı Soruları

"Although Coca-Cola markets the same product range across the global markets, its advertising campaigns are tailored according to the food culture and rituals of the local markets. The Ramadan and Christmas ad campaigns tailored explicitly for Islamic and Western countries respectively exemplify this process."

What kind of strategy does Coca-Cola seem to be utilizing through this?

A largely overlooked but critically important issue in the training and development of expatriate managers is to help them make the transition back to their home country. This training and development are called __________.

Which of the following terms completes the statement?

Which of the following refers to the extent to which the distribution channel covers the markets that the producers want to have access?

Which of the following is a competitive strategy?

Which of the following refers to how an organization utilizes its resources while achieving its goals?

1. Relocating managers from the home country is usually expensive.
2. Being away from friends and relatives can be a severe source of stress for the parent countries (PCNs).
3. The more the host country’s culture is different from the home country’s culture, the more it puts pressure on the parent country (PCN).
4. Host governments can be discontent about this practice if they expect the MNE to employ locals in positions at any level.

Which of the statements above are the negative aspects of ethnocentric staffing?

Which of the following terms defines an organization’s ability to respond to uncertainties by adjusting its objectives with the support of its superior knowledge and capabilities?

Which of the following is an emerging view on strategy?

When an MNE treats each subsidiary as a distinct national entity, which approach is it said to be adopting?

Which of the following is not a component the actual product?

Which organizational structure do firms with diverse products and services most prefer?

Which of the following is provided by Electronic Data Interchange (EDI)?

Which of the following is a late mover advantage?

__________ refers to “the depth, embeddedness, and extensiveness of the integration that has taken place, both between countries and within firms.”

Which of the following terms completes the statement?

1. Patents
2. Country's low production costs
3. Strict protection of property rights

Which of the above assets refer to ownership-specific advantages? 

Which of the following information is FALSE about SA8000 standard for socially acceptable business practices?

Which one of the following is not among the the state variables according to the IP model?