Busıness Communıcatıon (ENG)
2020–2021 Yaz Okulu Çıkmış Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1In the communication process, the source should pay attention something when he/she sends a message to receiver by verbal means. Which of the following is not one of them?
- AGood sentence establishment
- BTalk loud
- CCompatible syntax
- DWord richness
- EGood saying
- 2Which of the following is not one of the messages given by the eyes?
- AIt allows the change of thoughts
- BThe eyes indicate attention and its level It ensures the initiation and maintenance of
- Ca sincere relationship
- DRegulates the interaction
- EIt provides emotional communication
- 3Which of the following concepts is not found in the communication process?
- ANoise
- BRecipent
- CSender aof.sc
- DSignal
- ELanguage
- 4"Non-verbal communication codes ensure that the message you want to convey is highlighted when the source sends its message to the target. Improvisational behaviors with body language emphasize the message. For example, speaking out loud at a business meeting, referring to frequent hand and arm movements, keeping your eyes still for a long time without losing your eyes emphasizes the message "I am self-confident". Non-verbal communication codes can sometimes be hand-gestures, sometimes a carefully selected outfit or a soft tone. Using the emphasis non-verbal communication elements to understand the importance of the given message strengthens our communication". What function of nonverbal communication according to codes used with words does the above paragraph describe?
- ACompletion
- BRegulation
- CConflict
- DHighlighting
- EVerbal Substitution
- 5"It is the exchange of attitudes, beliefs, thoughts and feelings that occur within a community or symbiosis, created by people who inform each other about changes in surrounding objects or situations; those who transfer information about these events to each other, then feel similar feelings arising from the same experiences with the same concepts, objects and problems they share with each other." Which of the following does the definition belong to?
- ACorporation
- BCommunication
- CCulture
- DManagement
- EActivity
- 6Which of the following does not give a condolence message?
- AIn the condolence letter; it should be expressed in a sincere language in which sadness is shared.
- BIt should be short and concise. The longer the text gets, the more likely it is to make mistakes.
- CIt should be noted that the letters of receipt may be evidence in Commercial and Labor Law cases.
- DYou should have patience in the condolences letter; provocative, hatred and hate inoculating expressions should be avoided, and more comforting expressions should be included.
- ECondolences are equivalent to death. Words of other painful and sad events are past words. These issues should be considered while writing.
- 7Which of the following is one of the characteristics of corporate communications?
- ACorporate communications is aimed at individual.
- BCorporate communications does not covers all communication that is used to form a relationship with stakeholders.
- CCorporate communications covers messages that can be found only in formal communications channelS.rular.n
- DCorporate communications deems and evaluates all communication that takes place within the corporation as a whole.
- ECorporate communications as an ongoing process has a short-term perspective.
- 8Which of the following is not one of the reasons why corporate communication is necessary?
- ATraditional mass media communications are primarily capable of stimulating awareness and attitudes, but much less of stimulating or directly influencing demand.
- BCorporate expenses are decreasing and there is no need to have more effect on stakeholders.
- CThe fact that many products and brands are of similar quality and brand differentiation is low increases the need to make a difference through communication.
- DMainly as a result of technological developments and innovations, new marketing and marketing communication tools are coming into use. Thus, through interactive communication, the barriers between the sender and the recipient are removed and marketing becomes more and more receiver-oriented.
- EAs the importance of creating customer loyalty increases, integrated marketing communications focus on establishing long-term relations with the target audience.
- 9Which of the following is not one of the basic principles to be followed in the preparation of reports?
- AReports must not include a commentary
- BReports must be tailored towards the specific structures of a company
- CReports must focus on the crucial information
- DReports must be written in consistent intervals lof. E) Reports must be written with consideration
- Eof the organizational structure
- 10There are several characteristics of written communication that separate it from other types of communication. Which of the following is not one of them?
- AIn order to make the correspondence, it is necessary to go through a preliminary preparation phase. The purpose of this requirement is to reduce communication errors and clarify expressions.
- BIt is possible to access them at any time since the articles have the ability to be stored.
- CWritten communication is a more open communication method for misunderstandings and mistakes as the expressions used are clearer.
- DThe written language has the ability to be easily reproduced and delivered to anyone.
- ESince written communication can be stored, it can be utilized as evidence.
- 11Which of the following is not one of the principles required to design a healthy and sustainable corporate communication domain?
- ASelection or training of communication specialist
- BIdentifying corporate communication strategy
- CDesigning communication tools
- DDefining target mass and stakeholders
- EMeasuring the results of media
- 12Which of the following is one of the disadvantages of bad communication?
- AThe institution is flexible and can react to changes in a short time.
- BEveryone knows what they are supposed to do.
- CIndividuals do not explain their ideas and skills. The delay that occurs in skills development means coming up with solutions for problems take too long.
- DEveryone knows what is being done and why it is being done; in addition to knowing how much they align with the goals of the institution.
- EAll ideas that can increase productivity is welcome and they are being utilised.
- 13"Some politicians may categorically oppose projected changes. These oppositions could relate to their political stance and also due to their personal choices as well. In general, it is hard to persuade those who oppose due to their political stance and in that case, it is more logical to know the parliamentarians better and ask for their assistance" Which of the 10 principles of lobbying does the above definition describe?
- ABeing realistic
- BBuilding cooperation
- CBeing simple and comprehensible
- DKnowing your competitors
- EAcknowledging
- 14Which of the following cannot be among the things to avoid in media relations?
- ADiscriminating between newspapers and journalists
- BLeaking information
- CDemanding to know the source
- DUsing advertisements to make news
- EPaying attention to timing
- 15Which of the following is not a characteristic of value?
- ACriteria that are deemed to meet the social needs of a society and to promote individuals' wellbeing.
- BJudgments that relate only to consciousness.
- CA value holds in itself norms but unlike norms values exhibit a more general and abstract character than norms. ne
- DUniting facts adopted by the society or individuals.
- EInstincts in the conscious of individuals that steer human behaviors.
- 16Which of the following can not be said for reactive public relations?
- ADefense strategy
- BCorrective
- CSupportive
- DRelated with negative changes
- EAsked question: What should be done?
- 17- are the process of planning, applying and assessing programs for the satisfaction of consumers and for encouraging them for purchase through the credible transmission of impressions and information, which keeps companies and their products with the interests, benefits, wishes and needs of customers. Which of the following completes the sentence above correctly?
- AMarketing-purpose public relations
- BPropaganda
- CAdvertising
- DInvestor relations
- EMedia relations
- 181. Proactive public relations focus on rising the reputation of the organization and strengthening its image while reactive public relations strive for protecting the general condition of the organization. Il. Proactive public relations serve for the future, reactive public relations serve with a focus on the current situation. III. In contrary to the reactive public relations, proactive public relations give importance to all shareholders. Which statement or statements is/are correct which took place above?
- AOnly l
- BOnly lI
- CI and lI
- DIl and III
- E1, I and I|l
- 19Which of the following is not required for creating perception?
- ADrawing attention
- BBecoming exposed Ф0f
- CKeeping the mind busy
- DAssociation
- ECreating remembrance
- 20Which of the following is not included in the "in terms of geography" category?
- APolitical advertisement
- BRegional advertisement
- CNational advertisement
- DGlobal advertisement °
- EInternational advertisement