Busıness Communıcatıon (ENG)
2022–2023 Final (Dönem Sonu) Çıkmış Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1- described as a factor that presents an obstacle to the various stages of the communication process such as the coding and decoding of the message. Which of the following options correctly completes the sentence above?
- AChannel
- BFeedback
- CMessage
- Dof. D) Medium
- ENoise
- 2Which of the following is not one of the rules for public speaking?
- AThe speaker must not start the speech instantly upon arriving on the stage but instead wait for the audience to signal that they are ready by remaining quiet.
- BThe speaker must be able to control his or her anxiety.
- CThe speaker must communicate in clear and short sentences as much as possible.
- DAppearance and body language are the most prominent factors that affect first impressions. The speaker must wear flashy or distractive
- Eclothes.
- 3---- can be written on the emerging pains, as well as for the anniversaries of past bitter events. Which of the following options correctly completes the sentence above?
- AAcknowledgment posts
- Be-mail
- CCondolence letters
- DReminder notes
- ECongratulatory messages
- 4The concept of ----, just like the concept of culture itself, can be defined in different ways varying on the approach taken towards the concepts of corporation and of culture. Which of the following options correctly completes the sentence above?
- Acultural communication
- Bcorporate management
- Ccorporate strategy
- Dcorporate culture
- Ecorporate communication
- 5There are goals that corporate communications to fulfill. Which of the following is not one of them?
- AOrganising
- BPersuading ªor
- CInforming
- DUnifying
- EOppression
- 6Which of the following is not one of the crisis categories?
- AAccounting Errors
- BMechanical Problems
- CNatural Disaster
- DManagerial Decisions or Indecisions
- EHuman Errors
- 7-- refers to common opinion, goal, basic moral principles Or beliefs that are generically accepted as true and necessary by a vast majority of members in a social group or society aiming to continue their existence, unity, function and longevity.
- AEthics
- BValue aoT.so
- CFame
- DJudges
- EMorality
- 8---- consists of corporate philosophy, corporate values and corporate mission. Which of the following options correctly completes the sentence above?
- ACommunication management and corporate communication
- BCorporate strategy
- CMarketing communication, communication between communication management and individuals
- DCorporate identity
- ECorporate image
- 9"Activity where media members are gathered about a specific and important topic" refers to Which of the following completes the sentence above correctly?
- ACommissioned content
- BTelling the story
- CPress conference
- DPress tour
- EBusiness events
- 10Which of the following is not one of Roger Fidler's six principles of mediamorphosis?
- AChance
- BCoevolution and coexistence
- CMetamorphosis
- DPropagation
- ESurvival
- 11Which of the headings of the Communication Engineering Approach focuses on the institutional reputation?
- ALeadership Communication and Planning
- BCorporate Social Responsibility Management
- CInvestor Relations Management et
- DStrategic Planning and Assessment
- EInternational Projects Consultancy
- 12Which of the followings is not one of the functions of public relations?
- AThe production of publishing materials
- BThe development of the relationship with the internal and external target audiences
- CTo organise communication
- DThe management of media relations
- ETo organise parties
- 13is the effort of shaping the perceptions, directing the comprehensions and managing the behaviors in order to obtain a response that will help the propagandist reach his/her objective in a conscious and systematic way. Which of the following completes the sentence above correctly?
- AOrganisation
- BAdvertisement
- CPropaganda
- DMeeting
- EParty
- 14The efforts of the organization for creating opportunities rather than solving problems correspond to----. Which of the following completes the sentence above correctly?
- Areactive public relations
- Bproactive public relations
- Creputation management
- Dinactive public relations
- Ecrisis management
- 15What is the most important wish of the organization supporting strategy?
- AAim
- BMission
- CVision
- DPolicy
- EObjective
- 16"These are advertisements made by multinational companies by targeting the markets in different countries." Which of the following does the above definition of advertisement belong to in terms of geography?
- AInternational advertisement
- BNational advertisement
- CGlobal advertisement
- DRegional advertisement
- ELocal advertisement
- 17Which of the following is not included in the AIDA model?
- AInterest
- BDesire
- CIntorming
- DAction
- EAttention
- 18What is the first stage in DAGMAR Model?
- AAction
- BAwareness
- CPersuasion
- DProtection
- EComprehension
- 19In "The hierarchy of Effects Model" developed by Robert Lavidge and GarySteiner, the consumers reach the purchase stage from the awareness stage through six consecutive stages. Which of the followings is not one of them?
- AAwareness
- BKnowledge
- CLiking
- DInterest
- EConviction
- 20Rosisster and Percy define five communication effects in the context of communication targets while planning an advertisement campaign or communication effort. Which of the followings is not one of them?
- AIntention to buy the trademark
- BAttitude towards the trademark
- CTrademark awareness
- DBudget limit
- ECategory requirement