Ünite Sınavı Soruları

What is the impact of “more conscious customers” on businesses?

Consumers can be grouped into two in terms of personal traits and values that affect the formation of consumer ethics.Which of the followings represents these groups?

Which of the following are among the reasons for the rise of marketing ethics?

1. To protect the customer
2. To protect the environment
3. To protect the profits of the businesses

Which of the following is the attitude of some people who attach more importance to money and material things than spiritual values?

Which of the following elements are included in advertising ethics?

1. To have a clear purpose
2. To be compatible with the morals
3. To belittle the competitors
4. To be not misleading

If a company that wants to secure a monopoly position in the market reduces the prices of its products  below the profitable level to drive competitiors  out of the markets in which competition exists, this company is applying................ 

Which of the follwing terms completes the sentence?

Which of the marketing mix elements is associated with deception and manipulation?

Which of the following theory focuses on social roles, priorities and the stress of superior norms in the decision process in terms of marketing ethics?

Which of the following criticism is about marketing’s impact on society as a whole?

If an advertisement of a vitamin brand creates false and incorrect belief about the product by claiming that it will improve the brain skills of the children, this advertisement is called..............................

Which of the follwings completes the sentence?

Which of the following is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea?

A big supermarket chain wants additional compensations from a shampoo producer to carry the newly introduced shampoo of the company in its stores. Which term is used to describe this practice?

Which of the following theories is refined by Lawrence Kohlberg?

What are the dimensions included in consumer ethics?

Which of the theories/models below  suggests a framework based on two fundamental questions?: “How are ethical standards set?” and “How are ethical decisions made?”

Which of the following is not a dimension of consumer ethics?

Which of the followings represents the impact of marketing on the society as a whole?

On what grounds is materialism criticized?

All of the following are grounds in which marketing activities are criticized EXCEPT

Which of the followings is not  one of the mechanisms used by the companies for  planned obsolescence?