AÖF Soru Bankası
İSL454U

E-Busıness (ENG)

2021–2022 Final (Dönem Sonu) Çıkmış Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1
    Which of the following is related to improved competitive position in e-business?
    • ASince e-business technologies enable organizations to interact with their trading partners, they can streamline their operations and increase the effectiveness at the same time.
    • BHaving connected to supply chain partners helps organizations exploit their expertise and knowledge in value creation.
    • CWith the use of e-business, organizations reach their partners globally, reduce time to market, and optimize the distribution channels and all contribute to strengthen the competitive position.
    • DCompanies strive for e-business initiatives in order to get cost savings as e-business provides to do common business functions such as the purchase of goods and services.
    • EE-business helps organizations to extend their boundaries and reach new markets that were too distant while using traditional channels.
  2. 2
    Which of the following is the most dangerous attack in e-business?
    • ATricking the Shopper
    • BServer Security
    • CGuessing Passwords
    • DSnooping the Shopper's Computer
    • EDenial of Service
  3. 3
    According to International e-commerce Survey conducted in 2000, which of the following is not an obstacle to e-business?
    • ALack of confidence in e-commerce
    • BManual limitations
    • CLack of knowledge about e-commerce and couldn't comprehend of subject
    • DUnsuitableness of existing ar operating procedures to e-commerce
    • ETransition to e-commerce and implementation costs
  4. 4
    Which of the following is one of the biggest obstacles to rapid adoption of e-procurement?
    • AThe gap between the type of transportation mode used for buyers and sellers
    • BThe gap between the way of doing job of buyers and sellers
    • CThe gap between the information infrastructure of suppliers and buyers
    • DThe gap between price diffrences
    • EThe gap between expectations about how the two parts of the process, suppliers, buyers, and behave in the market
  6. 5
    What is the first step of a typical procurement process?
    • AReceiving the good
    • BPlacing an order
    • CDefining procurement needs
    • DKeeping records
    • EFollowing-up the order
  7. 6
    When there are no well-defined solutions, it is a strategy that has higher risk and income expectation. Which e-procurement strategy is defined in the sentence above?
    • AAggressive strategy
    • BWait and see strategy
    • CPassive strategy
    • DInstitutional supply
    • EStandardized strategy
  8. 7
    Which of the followings is not among the basic e procurement methods?
    • AEDI (electronic data interchange) networks
    • BFirst generation commodity exchanges
    • CIndustrial consortiums
    • DInstitutional supply portal
    • EDemand applications from B2B
  9. 8
    Which of the following can be defined as the process to obtain quality in the right time and the right price from the right resource?
    • AProtit
    • BFlexibility
    • CProcurement
    • DSupply management
    • EE- commerce
  11. 9
    Which of the following is called the read-only web because of its limited content?
    • AWeb 1.0
    • BWeb 2.0
    • CWeb 3.0
    • DDesktop
    • EAvi
  12. 10
    Which of the following benefits of digital marketing enables consumers to have a direct impact on the products and services offered by businesses?
    • AReduction in costs
    • BInteractivity
    • CSpeed
    • DCollaboration
    • EPlacelessness
  13. 11
    Which of the following is creating, inspiring, and sharing brand messages and conversations with and among consumers across a fluid mix of paid, owned, earned, and shared communication channels?
    • ATraditional marketing
    • BSocial media marketing
    • CMobile marketing
    • DE-mail marketing
    • EContent marketing
  14. 12
    should be the central focus of any marketing-driven business and marketing actions must be designed to achieve high levels of satisfaction. Satisfaction provides loyalty and loyalty provides better profitability through up-selling, cross-selling and acquisitions. Which of the following completes the blank above correctly?
    • ACustomer SO.
    • BConsistency "Под
    • CControl
    • DCorporate culture
    • ECommunication
  16. 13
    Which of the followings is one of the important issues while managing digital marketing?
    • AHelping to identify which strategies not to pursue and which marketing tactics are not suitable to implement
    • BSelecting strategic options to achieve digital marketing objectives and create sustainable differential competitive advantage
    • CProviding a future direction to digital marketing activities
    • DAchieving consistent reporting, review, analysis and follow-up actions of digital marketing results throughout the business
    • EInvolving analysis of the business' external environment, internal resources and capabilities to inform strategy
  17. 14
    --- has resulted in similarities in the demands and needs of consumers around the world, in other words, it has enabled people to speak the same language. Which of the following completes the gap correctly?
    • AInternet
    • BDemographic factors
    • CSocial media
    • Dof. D) Globalization
    • ELogistics infrastructure
  18. 15
    Which of the following e-commerce term means an announcement such as "Sign up now!" ', and "Do not miss the opportunity!" that calls the visitors to action immediately?
    • ACall-to- action
    • BBounce rate
    • CCoversion
    • DDomain
    • EE-mail marketing
  19. 16
    Which of the following payment type provides a safer payment environment for customers?
    • AE-wallets
    • BE Electronic cheque
    • CCash on delivery
    • DCredit card
    • EDebit card
  21. 17
    Which of the following is a disadvantage of e-commerce for businesses?
    • AComfort
    • BInformation security
    • CAccessibility
    • DProfit maximizing
    • EConvenient
  22. 18
    - can be used on how the table will look in the room, which of the clothes will suit best. Which of the following completes the gap correctly?
    • AArtificial intelligence
    • BMobile sales orular.ne
    • CFast delivery
    • DS Augmented reality applications
    • EDeep data analysis
  23. 19
    Purchasing stages, communication goals, and marketing techniques on the internet are very important in e-commerce. Which of the following is among the digital marketing techniques?
    • AEvaluation and selection
    • BSearch engine marketing
    • CCreating a demand
    • DSupplier search
    • EEasy to purchase
  24. 20
    Which of the following is a method of making money from the internet by advertising commodities, services, websites Or businesses and earning commissions from every successful sale?
    • AConversion Funnel
    • BApplication Programming Interface
    • CCall-to-Action
    • DAffiliate Marketing
    • EChurn
Şıkları ve doğru cevapları görE-Busıness (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç