Deneme Sınavı Soruları

20 soru
Cevap anahtarı açık: çöz, sonucunu gör

0 doğru · 0 yanlış · 20 kaldı

1
1. Provide a future direction to digital marketing activities;
2. Define digital marketing objectives that compete with marketing objectives;
3. Remove strategic options
4. Involve analysis of the business’s external environment, internal resources and capabilities to inform strategy;
Which of the above are aims of digital marketing strategies?
2
Which of the following(s) is (are) true characters of Web 1.0?

I. Dynamic websites

II. One-way websites

III. Users may create content
3
Which of the following is not one of the e-procurement models proposed by Davila et al. (2003: 13)?
4
Which of the following correctly describes the difference between the terms "supply" and "procurement"?
5
Which of the followings is the term used for "a strategic marketing approach that enables to create and distribute valuable, relevant and stable content to reach and mobilize the obviously targeted consumers"?
6
Which of the following is NOT an effect of digital channels?
7
Which Web has emerged as a technology where content is dynamically shared on social networks, in a read and write structure and bringing people together?
8
Which of the below is one of the processes of e-procurement?
9
Which of the following is an example of an inter-business e-procurement arrangement?
10
In which of the below e-procurement strategies a supplier is used as a long term partner?
11
Which of the following is one of the disadvantages of transitioning to e-procurement for the purchasers?
12
Which one of the following stands for the strategy, in which a business signs a long term contract with a single supplier?
13
I. Denial of Service

II. Encryption

III. Firewalls

IV. Unauthorized Access

V. Theft and Fraud

Which of the above terms are defined as security threats in e-commerce?
14

E-business is not only used in business functions such as production, marketing, financing human resources, public relations and R&D, but also management functions such as planning, organizing, directing, coordination and supervision. Managers that are open to technologies and innovation are more likely to develop their business.

The change on which of the following concepts is mainly defined in the above paragraph?
15

Which one of the following is correct for DNS
16
Which one is the most high profile type of a e-business?
17
What is WAP?
18
I. Extranet: Extending intranet network beyond the organization to suppliers, customers, and collaborators.
II. Intranet: Physical network that holds and transports information among computers across the globe.
III. Internet: A private network used in an organization for sharing information by excluding the access of outsiders.

Which of the given definitions is correct?
19
Which of the following is about the effects of e-business on competitive capacity of an enterprise?
20
Which of the following refers to unauthorized commercial e-mails that do not cause harm to the user or the user’s computer?

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