AÖF Soru Bankası
İSL454U

E-Busıness (ENG)

Ünite Sınavı Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1

    Which of the following(s) is (are) included in the characteristics of Web 3.0?

    I. static web

    II. artificial intelligence

    III. ubiguity

  2. 2

    Which of the following is NOT WEB 2.0 application?

  3. 3

    Which of the following is NOT an effect of digital channels?

  4. 4

    What type of Web is associated with the idea of the semantic Web?

  5. 5

    Which of the following is NOT one of the 10 C’s of digital marketing?

  6. 6
    1. Provide a future direction to digital marketing activities;
    2. Define digital marketing objectives that compete with marketing objectives;
    3. Remove strategic options
    4. Involve analysis of the business’s external environment, internal resources and capabilities to inform strategy;

    Which of the above are aims of digital marketing strategies?

  7. 7

    Which of the following is NOT one of the 10 C’s of digital marketing?

  8. 8

    Which of the following is NOT a search engine?

  9. 9
    1. Digital marketing enabled business togetting closer to customers
    2. Digital marketing enabled business tonarrowing distribution channels
    3. Digital marketing enabled business toend affiliate marketing
    4. Digital marketing enabled business tounderstanding customers better

    Which of the following statements are true for digital marketing?

  10. 10
    1. Reduction in Costs
    2. Interactivity
    3. Print media
    4. Slowness

    Which of the above are benefits of digital marketing for business?

  11. 11

    Which of the followings is NOT one of the business objectives social media fulfills?

  12. 12

    Which of the following(s) is (are) included in the major components of digital marketing?

    I. traditional marketing

    II. social media marketing

    III. SEO

  13. 13

    With the use of strong technological infrastructure and new techniques brought by digital marketing, it is easier for businesses to increase their ..............  and  ..................

    To make the statement above correct, which of the followings should be substituted into the blank?

  14. 14

    Digital marketing can help create a business which is ............  where the .............. participates, through a constant dialogue, a dynamic dialogue, expressing interests, requesting products and services, suggesting improvements, giving feedback.

    To make the statement above correct, which of the followings should be substituted into the blanks?

  15. 15

    Which of the following  refers to one-way websites that enable internet users to obtain information only?

  16. 16

    What is the term used to refer to the first stage of development on the World Wide Web that was characterized by simple static websites?

  17. 17

    Which of the followings is the term used for "a strategic marketing approach that enables to create and distribute valuable, relevant and stable content to reach and mobilize the obviously targeted consumers"?

  18. 18

    Which one of the followings is a character of Web 2.0?

  19. 19

    Which of the followings become less important in digital world?

  20. 20

    Which Web is characterized by the change from static web pages to dynamic or user-generated content and the growth of social media?

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