Ünite Sınavı Soruları

1. Firms overestimate the potential of their products
2. Managers should know the process well and have a plan for every situation
3. The next stage should not be initiated before the product is fully ready

Which of the given statements is/are among the points that firms should be aware of in the commercialization process?

_______ is the process of bringing new products or services to the market. At this stage, the idea of innovation is introduced to the target audience. The main purpose is to make the target audience find the idea attractive.

Which of the following completes the sentence above?

Firms which have weak innovation processes with poor innovation success are defined as _______ firms.

Which of the following completes the sentence above?

I. Idea generalization and mobilization

II. Experimentation

III. Sales management

IV. Commercialization

Which of the above is/are among the elements of the innovation process?

1. Increasing efficiency and profitability
2. Enabling entry into new markets
3. Enlarging the existing market

Which of the following represents the reasons by which innovation becomes an important competitive tool for firms?

People who have tried the product for the first time are not expected to come out of this group. However, they are also willing to try new products. The difference between this group from early adopters is that they are a bit more difficult to persuade.

Which of the following groups is described in the paragraph given above?

Which of the following is not among the typical idea generation and mobilization characteristics of the robust organizations?

Which of the following refers to the firms whose innovation process is defined, well-built and have better performance in developing creative products than others?

1. This stage is a feasibility study
2. Ideas that have commercial value or can be commercialized are sustainable.
3. Innovation must be offered as a service or product and have a commercial value.

Which of the given statements is/are true about the experimentation step of the innovation process?

Which of the following is not among the typical commercialization characteristics of the robust organizations?

Which of the following is not among the typical advocacy and screening characteristics of the robust organizations?

Which of the following refers to the prototypes that relate to the structural aspects of the user interface of a digital product?

I. Procedures are defined to evaluate sources.

II. Idea sources are limited in range and scope.

III. Idea hoarding may be present, limiting mobilization.

IV. There are multiple venues to identify ideas.

Which of the above is/are true about the idea generation and mobilization process in robust firms?

I. It is the final stage of the innovation process.

II. It is the creation of the infrastructure required for the production phase of the prototyped product.

III. It is the process of acceptance of the product by the consumers.

Which of the following phases of the innovation process is described above?

I. Failure, risk, and resource expenditures are emphasized.

II. Possible ideas are broadly communicated.

III. Egos play a large role in idea evaluation.

IV. There is a wide range of defined idea sources.

Which of the above is/are among the features of the robust firms?

Which of the following refers to the firms which have weak innovation processes with poor innovation success?

I. Idea generation and mobilization

II. Diffusion and implementation

III. Experimentation

IV. Commercialization

V. Advocacy and screening

Which of the following represents the correct order of the innovation process?

I. This phase allows us to evaluate an idea and understand its potential benefits and problems.

II. It makes it easier for us to make decisions about the potential of the newly created idea.

III. In this process, ideas are transformed from their raw form to their more mature form.

Which of the following phase of the innovation process is described above?

I. Ideas can be eliminated in this phase.

II. Ideas are tested according to their applicability.

III. Ideas can be taken to the idea repository for re-evaluation.

Which of the following phases of the innovation process is described above?

I. Adapting to changing environmental conditions

II. Differentiating themselves from others

III. Making innovation management practices

Which of the given precautions should be taken by the firms in order to gain competitive advantage in a rapidly changing business environment?