Consumer Behavıor (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which one of the items below attract attention to emotional objects?
- 2
The gap between real and ideal selves can be larger or smaller from person to person. Especially people who experience .............................. are targeted by marketers.
Which of the following completes the sentence above correctly?
- 3
In order to enhance their authentic identity, these consumers have and
display products. Novel or creative products that do not fit in norms are their choices. Especially fashion-conscious people are belong to this cathegory.Which type of consumers are described above?
- 4
Which of the following consumption activities constitutes the act of consuming as integration?
- 5
........................ happens when brands try to ensure that the difference between their products and competing products is perceived by their target consumers.
To make the statement correct, which of the following should be substituted into the blank?
- 6
The gap between real and .... selves can be larger or smaller from person to person.
Especially people who experience larger gaps are targeted by marketers. Fill in the blank. - 7
What is called the willingness to buy a particular product or service?
- 8
... refers to consumers’ perceptions of importance or personal relevance of an
object, event, or activity. Fill in the blank. - 9
Which one of the followings is used generally for infrequent purchases?
- 10
Which of the following are components of the motivation process?
- feeling of tension
- driving force to act
- setting goals
- recognition of needs
- 11
Which of below is appropriate to say about avoidance-avoidance motivational conflict?
- 12
What is a latent motive?
- 13
When consumers buy a perfume or cologne, which one of the emotional and psychological feelings below they don’t actually buy?
- 14
Which of the following examples represents the the type of consuming as experience?
- 15
Which of theories below does look at how inconsistent attitudes can motivate individuals to be persuaded?
- 16
I. People rely on their feelings as diagnostic information.
II. If people are in good mood, their evaluations of product are good.
III. Companies try to make their consumers feel good.
According to feeling-as-information which of the above statements is true?
- 17
.... is an individual’s tendency to respond the same way to the conditioned stimulus and other stimuli similar to the conditioned stimulus. Fill in the blank.
- 18
Which of the following stimulus related factors tends to "wear off" over time after multiple exposures?
- 19
It is common for political leaders to display images of themselves having dinner during Ramadan with economically disadvantaged family, which creates positive emotions in a large part of society.
Which of the following theories can be related to the above example?
- 20
The answer of "How I would like others to see me?" reflects....................in.........................................
which of the following completes the sentence above correctly?