Consumer Behavıor (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which one of the following factors decreases consumers’ possibilities of maintaining an external search before purchasing?
- 2
Which one of the following is defined as the subjective thoughts, feelings, beliefs of a person about their own attributes and their evaluations of these attributes?
- 3
Assignment of meaning to sensations is named as .............
Which of the following completes the sentence above correctly?
- 4
Emotion is a complex experience of ..............., .................. and ................. that reflects the personal significance of a thing, an event, or a state of affairs.
Which of the following completes the sentence above correctly?
- 5
Victoria uses Hermès bags for everything. She’s a true fan and has one of the largest Hermès bag collections in the world with over 100 bags by the brand. In fact, her collection is so valuable, that she has over $2 million dollars worth of Hermès bags in her wardrobe. Hermès bags is a part of her............................
Which of the following completes the sentence above correctly?
- 6
Which one of the following can be used to explain the porpose of the reminder advertisements?
- 7
... is a process where the information and experiences acquired consciously
or unconsciously shape the consumers’ behavior. Fill in the blank. - 8
Which of the following is an example of extrinsic motivation?
- 9
There are important differences between operant and classical conditioning. Which of the below is correct about these differences?
- 10
If a person is concerned about both aging and using anti-aging (chemical) cosmetics, which of below is expected to occur?
- 11
I. A set of cognitive generalisation
II. Characteristics of a social category
III. Exaggerated and negative judgments
Which of the following define the concepts which the basic characteristics are given above?
- 12
Which of the following is not one of the factors which is associated with loyal customers?
- 13
... is a factor expressing brand personality characteristics such as down-to-earth, honest, wholesome, and cheerful. fill in the blanks.
- 14
Which of the following refers to the self created through a creative individual process?
- 15
Which one of the following is the motive to buy the brand in the actual self-image congruency with brand image?
- 16
Which of the following concepts is the key to customer loyalty?
- 17
During the perception process, which principle explains the organization of stimulus by either consciously or subconsciously perceiving something incomplete as complete by filling in the missing pieces of an incomplete stimulus?
- 18
Which of the following best defines emotion?
- 19
According to five-factor model of personality traits (FFM) which factor below does include components of anxiety, angry hostility, depression, self-consciousness, impulsiveness, and vulnerability?
- 20
Which theory below does propose that our evaluations, interpretations, and explanations of events lead to an experience of liking or disliking of the products?