Deneme Sınavı Soruları

What is the definition of the deliberate sharing of false information with the specific intention of causing harm, reflecting an awareness of the information’s falsity and harmful consequences?

Which of the following stances in crisis communication  seeks to minimize attributions to the organization and mitigate the adverse effects of the crisis through excuses and justifications? 

"........... refers to the deliberate dissemination of information to the public, often using various communication tools..."

Which of the following fills in the dotted space correctly?

Fake news is not always false. It may show us ___________ image of reality

Fill in the blank with the correct answer.

Which of the following does not take place in the Aaker's Brand Awareness Pyramid?

According to statistical data, how much time do internet users between the ages of 16-64 spend on social media in a day?

"... According to Aaker, ......... ....... is commonly understood as a combination of brand assets and liabilities associated with a brand, its name, and symbols that increase or decrease the value offered to a company and/or to that company’s customers.

Which of the following fills in the dotted space correctly?

Which one of the following is not one of the steps to building a strong brand?

Which of the followings is not one of the methods that can be useful to be successful in crisis management? 

If a crisis manager tries to establish the crisis management organizational structure, select members of the crisis team, train them using simulations and training tools, create and monitor crisis, evaluate the scenario and prepare an emergency plan, what sort of models of crisis management he/she might be using? 

Which of the following models emphasis that it is not possible to prepare a crisis scenario that organizations can apply in a real crisis? 

Which of the following is a value provided by brand equity to customers?

"... in terms of consistent learning from the past to the present, we can say that theoretical integrity will guide us in placing ........ in political communication..."

Which of the following fills in the dotted space correctly?

What defines "an artificial environment that affects the development of public opinion and has cut off any relationship with reality"?

According to Karl Marx, what produces the public opinion?

Which of the following is not one of the cultural products produced and distributed by mass media to a broad audience?

Which of the following is among the means political organizations respond to the media with?