Ünite Sınavı Soruları

Which dimension of brand personality traits possesses the qualities of being upperclass and charming?

Which of the following is not a specification of Brands when compared with the product?

".......... ..... is the level to which consumers are familiar, acceptable, and able to recall a certain brand in any given circumstance..."

Which of the following  fills in the dotted space correctly?

Which of the following is not an element of brand equity?

1. Party members
2. Party brands
3. Party leader brands
4. Policy brands
5. Policy endorsers

Which of the above are dimensions of political brands?

Which of the following is a value provided by brand equity to customers?

Which of the following does not take place in the Aaker's Brand Awareness Pyramid?

"... Proponents of the community perspective argue that it is the community and the interactions between voters in communities that drive the political brand forward. The community influences and mobilizes community members. This approach perceives communities of voters largely as communities of supporters
who advocate for the common good and give them electoral confidence..."

Which of the following is the correct Political Brand Perspective for the upper given definition?

What is defined as the level to which consumers are familiar, acceptable, and able to recall a certain brand in any given circumstance?

Which one pf the following represents the perspective that argues that the persona of the political brand is important for a strong and favorable perception among voters?

Which of the following concepts is based on the perceptions of voters? 

"........ .......  is anything in a consumer’s memory linked to a specific brand..."

Which of the following fills in the dotted space correctly?

Under which of the following perspectives does the The Symbolic Voter takes place when the Actor Assumptions are concerned due to Nielsens six political brand perspectives chart?

Considering the relationship between product and brand, which one of the following statements is true for brand?

"......... ....... refers to a comprehensive concept that includes the hard and soft components of voter choice, the major aspects of political reputation, and the ostensibly insignificant details of appearance and other factors like tone of voice...."

Which of the following fills in the dotted space correctly?

"... It is possible to consider the brand not only as a name but also as a communication tool that represents vision, values and .........."

Which of the following fills in the dotted space correctly?

"... The product/service is produced, and the brand is ........."

Which of the following fills in the dotted space coreectly? 

Which one of the following is not one of the steps to building a strong brand?

"... According to Aaker, ......... ....... is commonly understood as a combination of brand assets and liabilities associated with a brand, its name, and symbols that increase or decrease the value offered to a company and/or to that company’s customers.

Which of the following fills in the dotted space correctly?