High production low cost: Parties, leaders, and voters have immediate access to all
information
Any communication is a direct connection between sender and receiver: Direct communication between the manager and the managed
Receivers’ communication choices: Election campaigns in the direction that voters expect
Information speed: Fast, continuous, and up-to-date information on every subject
Feedback ability: Positive and negative feedback from voters about the election campaign carried out by the parties
Not affiliated with a specific center: Not affiliated with a specific area
Worldwide: Various sources of information around the world