Deneme Sınavı Soruları

Which of the following is a must do for companies in the process of institutionalisation? 

Which of the following generation types is regarded as the newest generation?

Which one of the following actors of microenvironment serves as the providers of the resources needed by the company to produce its goods and services?

Which of the following maketing management orientations is the one that puts consumers and society first?

Which of the following is the strategy used for a company's growth by identifying and developing new market segments for current company products?

Which generation is made up of individuals born between 1964 and 1978?

Which one of the following is not among the Strategic Marketing Plan?

Which one of the following terms refers to the difference between a consumer’s actual state and some ideal or desired state?

Which of the following is a type of  probability sampling?

What states the standards for the future success of a business?

Which of the following is not among potential external opportunities during SWOT analysis?

Which of the following refers to company’s workers, managers, volunteers and board of directors?

"Defining competition" narrowly can cause marketing myopia.

For the bus company Kamil Koc, which one of the below is an examply of narrowly defined competition?

Which paradigm believes that consumers will not buy products unless the company goes under substantial selling and promotion efforts?

Which of the following is NOT one of the controllable marketing variables?

I. People get married at later ages and have fewer children. 

II. Although the population is aging, it still has a young population.

III. The number of both one-person households and single-parent households are decreasing.

Which of the above is/are true of Turkey's demographics?

Which of the following is a potential internal strength?

Which of the following terms defines that marketing information system is not based on discrete research attempts? 

Which of the followings is included in  Micro Environmental Factors of  marketing? 

While a ............ states the fundamental reason of existence of a business, ........... reflects the businesses’ future.

Which of the following combinations completes the sentence above?