Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1Which of the following is a marketting tool for "price" which is one of the marketting mix elements?
- 2Which one of the following is not among the factors that may affect market segment attractiveness?
- 3Which one is not a basic characteristic of B2B marketing?
- 4
Which of the following is included in the consumption part of the consumer behaviour definition?
- 5
"a business market is the market where products and services are purchased by businesses, government bodies and institutions ........." which of the following word cannot be used to fill in the blank?
- 6
Which one of the following is not among the steps of new-product development process?
- 7
Which one of the following terms means that the demand for a B2B product depends on the demand for the finished product in the B2C market?
- 8
_____ is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals.
Which of the following completes the sentence above?
- 9
A fruit juice company promotes orange juice as a substitute for tea for breakfast. What approach is the company employing?
- 10
Considering B2B Product Classification, which of the following is a correct match?
- 11
... consists of individuals who buy either for themselves or for the family and households.
Which of the following completes the definition above?
- 12Which one of the following is a demographic variable for consumer markets?
- 13"The demand for B2B products is insensitive to price." Which characteristic of B2B markets is mentioned above?
- 14
Which one of the following actors of microenvironment serves as the providers of the resources needed by the company to produce its goods and services?
- 15
What do the new developments in the markets, increasing competition and changing customer preferences cause in the business environment?
- 16
I. Exchange is an act of obtaining a desired object from someone by offering something in return.
II. In the exchange process, there must be two or more parties involved like individuals or organizations.
III. People may spend things other than money in the exchange process.
Which of the above can be said about exchange?
- 17
Which of the following maketing management orientations is the one that puts consumers and society first?
- 18
A textile company observes a new dynamism in the children's market. The company wants to verify this observation by ready-made data provided by other institutions to enter the children's market as a new market.
What is the data to use?
- 19
... consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights
Which of the following completes the sentence above?
- 20
Which of the following terms describes the difference between a consumer's actual state and the desired state?