Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
What is called that creates a situation in which customers have some choices but they do not have several choices?
- 2
Which of the following is also called the source of the message?
- 3
What aims to achieve lowest costs to offer lower prices than competitors?
- 4
In which of the options below the basic steps of corporate level strategic planning is given in the correct order?
I Analyzing the company’s business portfolio
II Defining specific mission or purpose of the company
III Describing an overall purpose and mission
IV Developing strategies for growth
- 5
What is it called 'person-to-person communication in which a seller attempts to assist and/or persuade prospective customers to purchase the company’s products or services'?
- 6
Which of the following emphasizes the process that turns marketing plans into action assignments?
- 7Which of the below is an element of a company’s macro external environment?
- 8
The increase in women’s contribution to work force in the Turkish economy, causing an increase in the need for frozen foods, is an example of a trend in:
- 9
Which option belongs to strategic planning?
- 10
Which of the following is the variable of market segmentation that divides the market according to consumers’ knowledge, attitudes, uses, or responses to a product?
- 11
Which of the following is true for "Market Segment"?
- 12
Which of the below companies adopted the price leadership model?
- 13
" It is the organizational structure which staff assigned to both the functional department and the project or product manager. In this structure, two or more business units use the functional departments of the enterprise to increase profitability."
Which of the following terms has the definition given above?
- 14
" It is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer."
Which of the following has the given definition?
- 15
What is done to drive a competitor out of business?
- 16
What is value pricing strategy in marketing?
- 17Which of the following is NOT a question that a marketing manager should consider?
- 18
Healthcare and travel are examples for which of the following?
- 19
Which of the following 'New-Product Pricing Strategies' best explains the example below?
'A multinational chemical company release its new cleaning product with a low price and wants to get into the market as quickly as possible.'
- 20
Which pricing steps should be taken to survive/maintain status quo?