CEVAP:

Managers start the analysis stage by evaluating the existing vision, mission, and values statements of companies. The business environment is dynamic; thus strategic elements are subject to be modified under the impact of environmental changes. Second, they conduct an external analysis which is composed of the analyses of market and industry structures. Third, managers analyze internal variables including resources, capabilities, core competencies, and value chain activities. Fourth, managers conduct a SWOT analysis to generate insights from the whole analysis and their strategic implications. Finally, if it is necessary, they will rewrite vision, mission, and value statements.