BUSINESS INFORMATION SYSTEMS (İŞLETME BİLGİ SİSTEMLERİ) - (İNGİLİZCE) Dersi Marketing Information Systems soru detayı:

CEVAP:

Monitoring information is derived from the regular scanning of certain sources. For example, a marketing manager may desire a summary of articles on competition for a specific industry or may want to learn about new product launches. Market trends, life style changes are good examples of monitored
information.