aof.sorular.net
Marketıng Management
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Strategic Management, Competition, and Marketing soru cevapları
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Strategic Management, Competition, and Marketing soru detayı:
SORU:
Explain `stars` according to BCG Growth-Share Matrix.
CEVAP: Stars: As the name applies, stars are likely to have higher market share and are high-growth businesses or products, thus they are likely to be market leaders. However, in order to finance this growth, they also need higher investments. For instance, iPhones and Galaxy Notes are stars for Apple, and Samsung, respectively.
Stars: As the name applies, stars are likely to have higher market share and are high-growth businesses or products, thus they are likely to be market leaders. However, in order to finance this growth, they also need higher investments. For instance, iPhones and Galaxy Notes are stars for Apple, and Samsung, respectively.