PRINCIPLES OF MARKETING Dersi Marketing Mix soru detayı:
SORU:
Firms can use three strategies to decide on the number of intermediaries: intensive distribution, selective distribution, and exclusive distribution. Explain them briefly.
CEVAP:
Intensive distribution aims to reach consumers as many stores as possible.
In selective distribution, the product is available in a few stores in a locale such as a city.
Exclusive distribution allows limited number of stores to sell the product in a territory such as a country or a continent.