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aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Marketing Mix soru cevapları

PRINCIPLES OF MARKETING Dersi Marketing Mix soru detayı:

PAYLAŞ:

SORU:

Firms can use three strategies to decide on the number of intermediaries: intensive distribution, selective distribution, and exclusive distribution. Explain them briefly.


CEVAP:

Intensive distribution aims to reach consumers as many stores as possible.

In selective distribution, the product is available in a few stores in a locale such as a city.

Exclusive distribution allows limited number of stores to sell the product in a territory such as a country or a continent.