MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:

CEVAP:

Consumer products can be further classified into convenience products, shopping products, speciality products and unsought products. These products differ in the ways consumers buy them, and therefore, in how they are marketed.

Convenience products are consumer products that the customers buy frequently, immediately, and with a minimum comparison and buying effort.

Shopping products are products that a customer feels are worth the time and effort to compare with competing products.

Speciality products are products for which customers plan the purchase with great care, know exactly what they want, and will accept no substitutes.

Unsought products are either those about which customers are not aware, and thus don’t seek, or those that are known to but ignored by customers.