MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:

PAYLAŞ:

SORU:
How are ‘reactive public relations’ and ‘proactive public relations’ different from each other?

CEVAP:
Reactive PR attempts to repair a company’s reputation, prevent market erosion and regain lost sales. On the other hand, proactive MPR communicates a brand’s merits and generally used with the other promotional tools. For example, when a new product is introduced to the market, product releases in the media are used to create brand awareness.

Marketing Communication İle İlgili Bütün Soru Cevaplara Geri Dön