CEVAP:

During the planning process goals and objectives will be determined and they will eventually become the foundations for different control processes. Goals and objectives will become performance standards. When the plans and goals are developed, controls must be established to monitor the progress toward these goals. Managers determine all important areas of organizational performance and establish corresponding standards in each area. Managers can establish different kinds of standards related to operative goals. Some examples include the following:
• Profitability standards
• Market position standards
• Productivity standards
• Product leadership standards
• Employee development standards
• Social responsibility standards