MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:

CEVAP:

Industrial products can be classified into three groups of materials and parts, capital items, and supplies and services.

Materials and parts are goods that enter manufacturer’s product completely. This group includes raw materials and manufactured materials and parts.

Capital items are industrial products that aid in the buyer’s production or operations including installations and accessory equipment.

Supplies include operating supplies (lubricants, coal, paper, pencils) and repair and maintenance items (paint, nails, brooms).