PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:

CEVAP:

The process begins with the definition of market to be segmented. After defining which market to segment, the second step is to decide how to segment this market. The third step in segmentation is to form segments. After completing the formation of segments, the company can now utilize finer segmentation strategies. At the final step, companies need to decide which segmentation approach they should use and evaluate the segments.