MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Organizations soru detayı:

PAYLAŞ:

SORU:
How can omni-channel retailing be described?

CEVAP:
Rigby defined omni-channel retailing as: “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping”. Omni-channel strategy seeks to create a holistic shopping experience by merging various touch-points, allowing customers to use whichever channel is best for them at whatever stage of the customer journey they are in.

Managing Marketing Organizations İle İlgili Bütün Soru Cevaplara Geri Dön