aof.sorular.net
Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru cevapları
PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:
SORU:
How can we classify B2B purchase decisions?
CEVAP:
B2B purchase decisions may be classified into three different categories, from the most routine to the most risky: straight rebuy, modified rebuy and new task.