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aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru cevapları

PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

PAYLAŞ:

SORU:

How can we classify B2B purchase decisions?


CEVAP:

B2B purchase decisions may be classified into three different categories, from the most routine to the most risky: straight rebuy, modified rebuy and new task.