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Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi Consumers and Consumer Behavior soru cevapları
PRINCIPLES OF MARKETING Dersi Consumers and Consumer Behavior soru detayı:
SORU:
How can we define brand loyalty?
CEVAP:
Brand loyalty is defined as a customer’s favorable attitude toward a specific brand. Brand loyalty has advantages for the consumer as well as for the manufacturer and seller. It reduces a buyer’s risk and shortens time spent deciding which product to purchase.