MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:

CEVAP:

Sampling is distributing a product or a smaller version of a product free, or at a very low cost to make consumers try a product. The expectation of the company is that consumers who have tried the product free will be satisfied, and will purchase the product later by paying its cost. Although sampling is popular especially with the newly introduced fast moving consumer products, it has broader applications. Free test drives by the automobile companies and home trial offers of durable products are the examples of sampling. Bonus packs offer the consumer more products at a lower price like three products for the price of two.