MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Organizations soru detayı:

PAYLAŞ:

SORU:
How do businesses orientate themselves according to the theory of company orientation towards the marketplace?

CEVAP:
Marketing plays an important role by creating value for the society and by helping companies determine what and how to produce. As markets have changed, companies needed to deal with the marketplace in different ways. According to the theory of company orientation towards the marketplace, businesses orientate themselves into five categories: production concept, product concept, selling concept, marketing concept, and holistic marketing concept.

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