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MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Strategic Management, Competition, and Marketing soru cevapları
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Strategic Management, Competition, and Marketing soru detayı:
SORU: How does `Corporate Level Strategic Planning` work?
How does `Corporate Level Strategic Planning` work?
CEVAP: Strategic planning process starts at the corporate level by describing an overall purpose and mission. After defining specific mission or purpose of the company, managers at the corporate level analyse the company’s business portfolio which means the collection of company’s all businesses and products. The best business portfolio creates a perfect fit with company’s strengths and weaknesses, as well as the opportunities in the environment. Portfolio analysis involves two steps: (1) Analysis of the current business portfolio and (2) Developing strategies for growth.
Strategic planning process starts at the corporate level by describing an overall purpose and mission. After defining specific mission or purpose of the company, managers at the corporate level analyse the company’s business portfolio which means the collection of company’s all businesses and products. The best business portfolio creates a perfect fit with company’s strengths and weaknesses, as well as the opportunities in the environment. Portfolio analysis involves two steps: (1) Analysis of the current business portfolio and (2) Developing strategies for growth.