BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru detayı:

CEVAP:

The effectiveness of vision statements differs based on type. A product-oriented vision defines a company in terms of a product provided (e.g. to be the best company in the mobile phone business). Product-oriented visions tend to force managers to take a more myopic view of the competitive landscape. A customer-oriented vision defines a company in terms of providing solutions for customer needs.