CEVAP:

Gramsci developed the  concept of “cultural hegemony”, through which capitalism perpetuates itself. Cultural hegemony, in a generic sense, is the dominant ideology of the society that reflects the beliefs and interests of the ruling class. More specifically, the term refers to the ability of a group of people to hold power over social institutions, and thus, to strongly influence the values, norms, and worldview of the rest of society. According to Gramsci, cultural hegemony functions by achieving the consent of the masses to abide social norms and the rules of law by framing the worldview of the ruling class. It is most strongly manifested when those ruled by the dominant group come to believe that the economic and social conditions are natural and inevitable, rather than created by people, with a vested interest in a particular capitalist order (Gramsci, 1988).