BUSINESS INFORMATION SYSTEMS (İŞLETME BİLGİ SİSTEMLERİ) - (İNGİLİZCE) Dersi Marketing Information Systems soru detayı:

PAYLAŞ:

SORU:

How is Customer Relationship Management defined?


CEVAP:

A brief and comprehensive definition of CRM is defined as

“A systematic process to manage customer relationship initiation, maintenance, and termination across all customer contact points in order to maximize the value of the relationship”