BUSINESS INFORMATION SYSTEMS (İŞLETME BİLGİ SİSTEMLERİ) - (İNGİLİZCE) Dersi Marketing Information Systems soru detayı:

PAYLAŞ:

SORU:
How is the definition of MKIS, according to Kotler ?

CEVAP:
A structure consisting of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information
to marketing decision makers. (Kotler, 2003, p.123)

Marketing Information Systems İle İlgili Bütün Soru Cevaplara Geri Dön