MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:

CEVAP:

The product mix of a company has four important dimensions:

• Product mix width

Product mix width refers to all the number of different product lines a company carries.

• Product mix length

Product mix length refers to the total number of items a company carries within its product lines.

• Product mix depth

Product mix depth refers to the number of versions offered for each product in the line.

• Product mix consistency

Product mix consistency refers to how closely various product lines are related to one another in terms of end use, production requirements, distribution channels, or some other way.