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Marketıng Management
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru cevapları
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:
SORU:
How many dimensions does the product mix of a company have?
CEVAP:
The product mix of a company has four important dimensions:
• Product mix width
Product mix width refers to all the number of different product lines a company carries.
• Product mix length
Product mix length refers to the total number of items a company carries within its product lines.
• Product mix depth
Product mix depth refers to the number of versions offered for each product in the line.
• Product mix consistency
Product mix consistency refers to how closely various product lines are related to one another in terms of end use, production requirements, distribution channels, or some other way.