MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Introduction to Marketing soru detayı:

PAYLAŞ:

SORU:
How many levels does marketing coverage have?

CEVAP:
The number of intermediaries to be used in each distribution stage depends on the company’s desired market coverage and market segment, but in some cases intermediary imposes this number on the manufacturer. Three main levels of market coverage are intensive, selective, and exclusive distribution.

Intensive distribution means placing the products or services in as many outlets as possible considering the customers buying habits and preferences.

Exclusive distribution refers to utilizing only a limited number of intermediaries within a given market.

Selective distribution stands somewhere between intensive and special distribution in terms of number of intermediaries utilized.

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