MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:

CEVAP:

There is a view that products like people, live a life. They are born, they grow up, they mature, and eventually, they die. A product life cycle is divided into five major stages: pre-introduction stage, introduction stage, growth stage, maturity stage, and decline stage.

In the pre-introduction phase, the product is not yet offered for sale, there are no revenues, profits, or market share.

In the introduction phase, large budgets must be separated for promotion because it is the first time of product–market meeting.

In the growth stage, the public is becoming increasingly aware of the product and word of mouth is starting to spread.

In the maturity stage, the product achieves as much as it is going to. This is probably the most competitive time for most products and businesses need to invest wisely in any marketing efforts they undertake.

In the decline stage, the product reaches its saturation point, new products replace the old. In this case, the price can start increasing, though the number of sales will decline.