CEVAP:

When the demand is inelastic, an increase in price causes the total revenue to increase. With an inelastic demand curve, the reason why the total revenue increases with price increase is that the increase in price leads to a decrease in quantity demanded that is proportionally smaller. So, if the demand of a good is inelastic, the pricing strategy to increase the total revenue from the sales would be to increase the price of the good. As a result, the total revenue increases.