MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:
SORU:
In how many layers product is scrutinized regarding its customer value?
CEVAP:
Products have five levels , which are known as ‘customer value hierarchy’, with each level adding more customer value. Five levels of a product include; the core product, the generic product, the expected product, the augmented product and the potential product.
Core benefit of the product
• How would you describe the purpose of your product?
A core product is the fundamental need or want that consumers satisfy by consuming the product or service.
Generic product
• How would you describe the qualities of your product?
A generic product is a version of the product containing only those attributes or characteristics absolutely necessary for it to function.
Expected product
• What will your customers expect from your
product?
An expected product is about all aspects the consumer expects to get when he/she purchases a product.
Augmented product
• What sets your product apart from its competitions?
Augmented product is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors.
Potential product
• What transformations may your product undergo in the future?
Potential product includes all augmentations and transformations the product might undergo in the future.