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Marketıng Management
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru cevapları
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:
SORU:
In which groups are products evaluated according to their durability and tangibility?
CEVAP:
Products fall into three groups according to durability and tangibility:
1. Non-durable goods are tangible goods normally consumed in one or a few uses, such as cold drinks, shampoo and foods.
2. Durable goods are tangible goods that normally survive many uses, such as cars, washing machines, and household appliances.
3. Services are intangible, inseparable, variable, and perishable products that normally require more quality control, supplier credibility and adaptability.