CEVAP:

There are some situations when sales promotions become effective valuable tools:

• They work when a company is introducing a new product, especially a product with high-perceived risk. A coupon or a sample pack may encourage the customer to try the product with fewer costs.
• They are effective in creating a repeat purchase pattern for the customer. If more than one proof of purchase (like product label, tap etc.) is required to participate a sweepstake, customers buy more of a product.
• They are effective when the company is attempting to create movement of large amounts of products quickly. Bonus packs (three packages of rice wrapped together and sold for the price of two) may achieve this objective and may encourage the use of more products.
• They are effective when the company wants to counter the competitor’s attacks. A company may offer a promotion that offers a financial incentive to retaliate the competitor’s strategy of price-cutting.
• Sometimes the customers have more than one preferred brands in a product category. An attractive offer may facilitate the consumer’s decision.