BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru detayı:

PAYLAŞ:

SORU:

What are “intangible resources”?


CEVAP:

Intangible resources, such as brand equity, reputation, and intellectual property (e.g. patents, copyrights, and trade secrets), have no physical characteristics and are invisible.