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Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi Consumers and Consumer Behavior soru cevapları
PRINCIPLES OF MARKETING Dersi Consumers and Consumer Behavior soru detayı:
SORU:
What are needs, wants and demands?
CEVAP:
Needs are the basic human requirements such as food, clothing, love, respect and success for survival. When unmet, they give a certain amount of tension. Needs become wants when they are directed to specific objects, people, things that might satisfy the need. Demands are wants for specific products backed by an ability to pay.