MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Introduction to Marketing soru detayı:

CEVAP:

Distribution channel system produces five main service outputs:

• Lot size: The number of units the channel permits a typical customer. In another words, it is ability of channel to procure small quantities.
• Waiting and delivery time: The average time customers wait for receiving goods
• Spatial convenience: The degree to which the marketing channel makes it easy for customer to buy the product. It includes proximity of goods to buyer and associated convenience.
• Product variety: The assortment provided by the channel. Normally, customers prefer a greater assortment since more choices increase the chance of finding what they need.
• Service back-up: Add-on services such as credit, delivery, installation, repairs, etc. are provided by the channel. Th e greater the service backs up, the greater the channel performs the work.